product marketing & growth, where they meet.

i’m agustina. an experienced GTM and strategy leader, a marketing athlete who spikes where product marketing and growth meet. also a mom and a wife, based in the Bay Area.

this site began as a doc i sent to everyone i worked with or hired. it has since become this — mostly a way of connecting with interesting people, teams and companies.

currently

2025 —

Gusto · Head of Product Marketing, Core Portfolio & Platform

leading GTM across Gusto’s ~$1B core portfolio — payroll, HR, global — and building the AI-powered workflows moving it from point solutions to one connected SMB platform.

previously

2025

Sphere Labs · Marketing & Product Advisor

shaped the first brand and product narrative for a seed-stage stablecoin payments infrastructure company.

2025

Prophet · Product Advisor

led development of a multi-agent chat platform that lets clients talk to synthetic personas grounded in segmentation data.

2021–24

Block · Global Business Lead, TIDAL

pivoted TIDAL from a streaming app to an artist-first SaaS platform — 155K new artist users with no marketing spend, $320M peak revenue — leading a 75-person org i mostly built.

2018–21

Block · Global Product Marketing Lead, Square

ran product marketing for Square’s flagship POS (~$3.3B, 40% of revenue) with a team of 13 across six markets.

2018

Fuzzy Pet Health · Head of Marketing & Growth

first marketing hire at a vet telemedicine startup; scaled channels past 3x LTV:CAC and helped drive the pivot to telemedicine.

2017

NerdWallet · Head of Integrated Marketing

built the first product marketing team, diversifying acquisition beyond SEO across the largest business units.

2015–17

Granular · Head of Marketing

first marketing hire at an agtech SaaS startup, later acquired by Corteva; grew revenue from $0 to $4M ARR in two years.

2006–15

Prophet · Associate → Digital Practice Lead

nine years in growth consulting — strategy, pricing, innovation, branding — rising to lead the digital practice.

education

MBA, Berkeley Haas · B.S. Economics, Wharton

how i lead

trust, above all — the product of follow-through and vulnerability, undermined by self-interest.

i build teams that seek agency but stay accountable. agency is alignment on what success looks like, plus the freedom to decide how to get there.
feedback is data. one point rarely means much; a collection of them forms a trend — that’s what i pay attention to.
intellectual rigor isn’t proving everything with numbers. it’s knowing when to rely on art and when on science.
deadlines matter, and i manage them openly. a quick acknowledgement goes a long way.

what i believe in

i bring every part of me to the work. authenticity gives others permission to do the same — and we’re at our most creative when we’re whole. the values i lead by:

commitment · belonging · intellectual curiosity · excellence · loyalty